Create.Sell.Thrive.

Take control of your business so you can finally get your art seen and sold.
You can do the creative work you love, stay true to your vision, and get paid! Transform your artistic passion into a successful business!
LET'S FACE IT
You didn’t think selling your art was going to be so hard!
DESPITE

Being damn good and loving what you do,

Frantically posting your art all over the place, hoping something sticks,

Trying to replicate others' success (and maybe losing a bit of your own style along the way).

You STILL aren’t making money as an artist.
The problem is, even though you’re working ‘round the clock and burning the candle at both ends, you don’t have a proper plan in place to bring your vision into reality! And THAT’S exactly why you aren’t seeing the results you desire.
But it can feel impossible to get out of the weeds and make a change.
Maybe you’ve even started to believe you’re just not cut out for this whole professional artist thing, or have convinced yourself there’s no place for your unique work in the marketplace.
You are not alone.
Many artists face these challenges—flailing without direction, wasting precious time and energy. This keeps you from creating purposeful work or pursuing new opportunities in your business.
And as valid as those doubts may be, it doesn’t have to be this way!
I call BS to the starving artist “norm.” (and I have the 6+ figure business creating art with none other than a mop to prove it.)
What if instead of blindly relying on unsustainable business fads and ineffective marketing trends, you had a vibrant, personalized business strategy that acts as a launchpad for your art, ensuring it not only gets noticed but leaves a lasting impression (and fills up your bank account in the process)?

That’s where I step in…

Artist, Entrepreneur, Educator, Creativity Inspirer, MFA
I’ve been right where you
are and have the paint
stains to prove it!
Hi I am
Carolyn Mara,
I once struggled to get my art in front of the right audience. I experimented with every trick in the book, only to realize that a mishmash of trends doesn't quite cut it as a business plan. I get it—the struggles, the hurdles, the passion, and the dreams of artists hustling to sell their work online.
Fast forward to today. I now run a six-figure art business, creating high-end, exclusive artwork… with a mop! And because I found success, I want to share the proven methods and strategies with more artists like you!
I am committed to fostering a community of confident and successful artistic entrepreneurs who can navigate the complexities of the art world and achieve financial independence while staying true to their creative vision.
That's why I decided to bundle up all the lessons from my journey and wrap them up in an easy-access format, so you can skip the growing pains, smooth out that learning curve, and finally get your artwork seen and sold!
I can’t wait to support your one-of-a-kind journey
"Carolyn teaches with so much kindness, respect, and leads by example. In my experience with her, she has become somewhat of a mentor for me, sharing with me her experience in the industry and little hacks along the way."
-Gregory P
It’s time to get strategic about the art of selling your art online! Imagine...

Making
sense of that jumble of ideas clanging around your head so you have clarity about who you are and what you do as an artist.

Cultivating
an audience full of people nodding along to every piece of art you share.

Finding
your signature style so you can become KNOWN and stand out as an artist.

Define your artistic identity, captivate your ideal audience, master your pricing & finances, build your business foundation, and craft a memorable brand presence!
Inside the course you’ll learn
How to optimize the art side of your work…
Define your unique artistic persona and share the 'why' behind your creations so buyers can feel more connected to your art and your process.
Understand if your current art is actually sellable and what to do if it’s not (without throwing in the towel.)
Explore the multitude of creative ways you can sell your work, skills, and expertise to build a sustainable business.


AND how to manage the business side too!
Get your backend operations organized with essential systems, freeing you up to dive into your creative work without stressing about the business side.
Set your prices with confidence, shake off selling fears, and ditch the "starving artist syndrome” for good.
Nail the art of goal-setting, from short-term wins to long-term visions, backed by a solid action plan.
So you can finally start calling yourself Artist and CEO
(backed by the legal and financial stuff that’s been keeping you up at night)
“Carolyn taught me there’s more to being an artist than just creating and selling my art; you have to be your own CEO and CFO as well as your chief creative. Understanding the business side of art is just as important as creating your art."
-Tyler P
This comprehensive course is designed to address the unique needs, goals, and challenges artists face in the business world.
Here's a glimpse of what’s waiting for you inside:
Module 1: Clarify Your Identity
Define and articulate who you are as an artist. Identify your target audience so you can successfully serve them with your art and make a memorable impression.
Module 2: Refine Your Business Plan
Create a strategic plan for business growth and prepare yourself to be a confident and effective CEO.
Module 3: Establish Your Foundations
Nail the legal and financial foundations of your business without breaking a sweat!
Module 4: Amplify Your Brand
Craft your unique brand presence and establish your website; the digital "home" of your business.
Module 5: Transform Your Social Media
Develop an intentional social media strategy to grow your brand and build relationships that allow you to effectively sell your art online.
Module 6: Expand Your Influence
Extend your influence beyond social media using proven marketing strategies.
6 Video-Based Modules
Dive into our dynamic learning experience with engaging, bite-sized video lessons. Uncover the keys to turning your passion into profit, presented in a self-paced format.
Module Playbooks
Build a business plan that fits you like a glove. Each module has a corresponding playbook that will help you take what you learn and implement it. By the time you're done with these playbooks, your action-ready business plan will be good to go!
Mindset Journal Prompts
Each prompt encourages deep introspection, helping you clarify your values, aspirations, and challenges. Learn to navigate self-doubt, and limiting beliefs while boosting motivation and resilience!

The course modules, playbooks, and mindset journal prompts alone offer all the essentials to help you turn your passion into a profitable business you can feel PROUD of!
VALUED AT $997
Because I want to give you everything you could possibly need to succeed–
I've included the exact tools I use in my own business every single day!

25+ Downloadable Resources at your Fingertips!
Worksheets, Cheat Sheets, Kits, Checklists, PDFs, Spreadsheets, Lists and PDFs that you can use again and again!
Some standout tools include…

value: $397
Position Yourself Worksheet
Unlock the secrets to building your influence and reputation as an artist with this value-packed worksheet. Designed to help you elevate your creative persona and brand, this tool is your key to positioning yourself strategically in the art world. Seamlessly develop a foundation that ensures people not only recognize you but remember you.
Selling Best Practices Cheat Sheet
Overcome the fear or discomfort of "selling yourself" with this invaluable cheat sheet. Packed with powerful tips, this resource empowers you to confidently present, discuss, and sell your work in conversations with potential buyers. But it doesn't stop there – delve into the additional strategies artists must master to effectively "sell themselves." From working with galleries to pitching for PR opportunities and guest writing, this cheat sheet is your go-to tool for navigating the diverse avenues of self-promotion.

value: $197
Financial Management Spreadsheet
Guide yourself on the essential financial details to track, including income, expenses, and receipts. Learn the smart approach to allocating your earnings – from setting aside for savings and taxes to ensuring a budget for supplies and more. Learn best practices for maintaining a clear financial overview as a business owner. This spreadsheet is not just about numbers; it's your strategic partner in financial success. Take control, make informed decisions, and secure the future of your artistic vision!
And that’s just a taste of what’s inside!
The other 22 resources are valued at over $597!
If all this course did was…

Help you claim your artist persona once and for all

Connect you with an audience of people who love your work and are ready to buy– cash in hand!

Shift your mindset from struggling artist to thriving CEO
What would that be worth to you?
As an artist, I would've happily coughed up more than $2,485 back when I dove into my business. Getting hold of tailor-made strategies, processes, and resources earlier would have saved me a ton of time and spared me loads of headaches and crippling self-doubt.
Your Investment
When you enroll in The C.R.E.A.T.E. Formula for Artistic Businesses, you get all that for just one payment of…
$497
I’M IN!"I’ve learned how to properly price my art for the luxury market I want to sell in. Before Carolyn I was selling my work for between $250 to $600 but now I’m selling it above $3000 a piece.”
-Tyler P
You might be wondering…
Is this course really right for me?

was designed specifically for:

Aspiring artists on the journey to transform passion into profit.

Established artists wanting to polish their brand and expand their online presence.

Creatives looking for a step-by-step plan to guide them through the nuances of art and business.

Dreamers who want to make bank and achieve financial freedom while staying true to their craft.
Can I actually turn my art into a
thriving business?
Short answer:
If you’re an artist or
run a creative business,
YES! This is absolutely possible for you.
The step-by-step modules are designed to empower you with the skills and mindset shifts needed to make your artistic business flourish.
Sounds impossible?
I promise it’s not.
But don’t just take my word for it…
"When it comes to selling my work, Carolyn’s videos helped me really understand that even in such a saturated market, you will find YOUR people and you will find the venues for your artwork. Carolyn has given great tips on how to display my work on social media, giving prospective collectors an idea of what my work could look like in their homes! “
-Gregory P
Still have questions?
I’ve got the answers!
Why should I choose "The C.R.E.A.T.E. Formula"?
Do you have a refund policy?
How is this course different from others in the market?
How long will I have access to the course?
What happens once I enroll?
What if I have trouble once I’m inside the course?
Are you ready to transform your artistic passion into a thriving business?
Begin your journey towards financial independence, artistic fulfillment, and a thriving creative career.
Take the first step—
Enroll now and unleash your artistic potential!